Still from the Beatles movie : A Hard Day's Night
During the era in which the Beatles movie,
A Hard Day's Night, came out, the Beatles were also featured on the cover of LIFE Magazine. It was interesting because the movie was actually published in black and white, while the magazine cover was published in full-on colors. Why was the movie published in black and white you ask? Well, it's just an effect. It is so that we, the audience, feel as though it is in the previous era where everything was indeed in black and white and colored film did not exist yet. It is so that we feel vintage. It also helps us focus more on what is happening in each scene, instead of looking at all the colors (some colors may be brighter than the others, causing us to get distracted a little). Also, the movie being in black and white is also great seeing as it is a musical, and it allows their music to stand out even more so. I love that the movie was published in black and white.
Now around the same time the black and white movie came out, so did their front page cover on LIFE magazine in color. LIFE magazine chose to portray their cover using colors in order to change up the audiences's perspective a bit. Colors make them seem more vibrant, and more important since they went from black to white ( an older phenomena) to color ( a newer and more advanced phenomena). So it really made it seem like the Beatles were advancing in the industry (which indeed they were).
Cover Shots During that Era